management Entrepreneurship: (includes CD) (Oxford Higher Education)

Type
Book
Authors
ISBN 10
0198072635 
ISBN 13
9780198072638 
Category
Book  [ Browse Items ]
Publication Year
2011 
Pages
616 
Subject
Entrepreneurship, small business management, Business management, leadership, training, recruitment, planning, organising 
Series Name
Description
The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences. - from Amzon 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.